When BMW Motorrad proposed to our founder Javier Peña to paint the tank of the R18, we knew it was going to be an incredible challenge from the start. Although it is true that JP has already worked on all kinds of surfaces and sizes (wooden or fabric canvases, walls or facades, on different pieces of clothing, digital programs and a long etc.) it is never easy to live up to a company like BMW Motorrad. The idea was not only to focus on the creative process and its main asset, the BMW R18, but also to move and impact the soul of the viewer with a different and very disruptive audiovisual content.
First of all, the tank of the R 18 was painted, always considering it the prodigal son of work. Through the explosion of color, the power of the engine was appreciated. Later, the witness took the helmet, following in the footsteps of his predecessor, but with an X in the middle that leaves no one indifferent.
We cannot forget the outfit that accompanied him during the production session: our Engineer Coveral Jacket
We leave you the final result, we hope you like it as much as we do! 😊
But this does not end here, since this project continues in the Range & Wheels… are you coming?
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